Get in Front of Your Audience!
Posted by: Matt Gould on Monday, September 19, 2011
No matter what product you sell, identifying your customer and then professionally presenting your product to that customer is always the priority. In order to have success selling letterman jackets with full back designs you MUST get the jackets in front of potential customers. Seeing is believing, as most high school students and their parents have not seen the "New Generation of Letterman Jackets" with the eye-catching full back design options that are available.Here are three ideas for target marketing letterman jackets with full back designs:
- Place an advertisement in your local high school's newspaper. A half or full page ad is very affordable and is seen by your target customer. Include a $20 off coupon in the ad so that the student will definitely show it to their parents.
- Have "Jacket Days" at your target high schools. Talk to the school's principal or athletic director to schedule the dates. 3 to 4 jacket days a year per school is suggested. Set up a jacket display at lunch time on campus to hand out fliers and coupons. Now, students have seen the jackets in person and will bring the coupon home to their parents. Make sure the school promotes your jacket days during their morning student announcements.
- Set up a jacket display table at student registration days, back to school nights or award banquet nights. Donating a jacket to be raffled off at a booster club's fundraiser event will draw attention for your business as well. Make sure to always promote the date & time of your jacket displays.
The above are just a few of many ideas that JacketBack Embroidery shares with it's Affiliate Stores when target marketing customized letterman jackets. The key is to get in front of your specific customer base for them to see and touch the jackets. Promoting the fact that our jackets are "Made In the USA" is a great closing point to make with potential customers.
Authors
Small Business Start-Up Guide
Click to Download for Free!