There are hundreds of thousands of Social Media platforms on the web today. These platforms serve different purposes as well as audiences. Some people are drawn to a more visual experience and prefer videos and images, but others enjoy reading, connecting and engaging. Remember that it usually doesn’t matter what YOU prefer, but rather what your audience prefers, where they are and what generates engagement with your apparel customization company.

When starting any new campaign, start with the basics and then branch out to target a more niche or geo targeted audience.

Your initial foundation should include:

• Images - FlickR, DailyBooth, Facebook image sharing
• Videos - Youtube, Vimeo, Facebook video sharing
• Social Networking - Facebook, Google+, Niche based or location/geo networks
• Microblogging - Twitter, Plurk

There is the fifth element that does not always pertain to every brand and business and that would be location based Social Media; Foursquare, Gowalla.

When implementing any and/or all of these elements make sure you are engaging, staying social and seeking out a target audience.