High school students today no longer have to settle for the same old "cookie cutter" style letterman or varsity jackets that retailers have offered to their customers for the past 60 years. The “New Generation of Letterman Jackets” is targeted directly at the current and future high school student market.

Embroidery software and machine technology has rapidly advanced in the past ten years. Retailers and decorators now have the tools they need to offer students the option of adding a unique full back design to their jacket. 

Here are 5 reasons why you should consider offering full back designs when selling letterman jackets:

1. Increase Revenue. You can easily increase your average letterman jacket sale by $150 per jacket. If you sell 100 jackets a year, that is a $15,000 increase in sales.
    
2. Create More Jacket Sales. Build and increase the total number of jackets you sell per year, every year. If today's student gets to create their own unique design, many more students will want a letterman jacket.
    
3. Builds Customer Connections. Connecting with the customer who drives the jacket sale is beneficial. The parent typically pays for the jacket but the students are the ones driving the sale. Today's high school student has grown up on the internet and is geared to customizing many aspects within their lives, such as their Facebook page and now their jacket back. That same high school student is a potential customer of the future.
    
4. Company Credibility. When a potential customer sees that your company can offer such eye catching and detailed embroidery work, it creates instant credibility. Not only do the full back designs set you apart from the competition, but it also puts the customer at ease, as they will have no doubts that your company will take care of their order of 100 hats or polo shirts as well.
    
5. Expand Customer Base. Opening a sales call showing a letterman jacket with a full back design grabs the potential customer's attention. They most likely haven't seen anything like it before and immediately become receptive to your sales presentation. After talking about the jacket, you can transition your discussion to include other products and services that you offer. Over time this sales approach will expand your customer base.

Whether you are embroidering and decorating letterman jackets yourself or utilizing JacketBack Embroidery's Affiliate Store Program, offering custom full back designed letterman jackets will keep you engaged with customers but most of all will drive your business toward higher profits.